Johnson's Baby Your Promise is Our Promise Campaign

Posted by Jenna | Tuesday, August 05, 2014



**This post was sponsored by Johnson's Baby and TheMotherhood. I was compensated for my time, however all opinions are my own.

As a mom of three little ones, their safety is of the utmost importance to me! I want to give them the very best start in life, and when it comes to the products I'm using on them...I want them to be safe and gentle. That's why I was thrilled to learn that Johnson's Baby has listened to the moms who had concerns over the ingredients in their products. They stand by the fact that their products have always been safe, but took a stand and changed their formulas to give moms everywhere, peace of mind. 

They've met their 2013 Safety and Care Commitment to remove formaldehyde-releasing preservatives and reduce trace of 1.4 dioxane from all of their baby products, everywhere in the world!! Additionally, for most of their new and improved product, they have also removed parabens! The new and improved products will continue to roll out onto shelves. You can learn more about their policies and timeline at SafetyandCareCommitment.com


As the new products hit shelves, Johnson's Baby is launching a heartfelt campaign called "Your Promise is Our Promise" as a way to express their ongoing commitment to moms. Just as moms make promises to their children, Johnson's Baby also makes promises so moms don't have to worry about the products they use on their kids. 

To share this commitment, they've created an inspiring story through the "Our Promise" video which can be viewed on Youtube and below. It is an open letter to moms showing their scientists and their families coming together to build an origami stork mobile, symbolizing the delivery of their promise to always listen to moms. 


I watched this video and was very touched by the idea behind it and the commitment Johnson's Baby has made to moms everywhere! It makes me appreciate this company even more and gives me peace of mind that they really do care for their customers and the little ones using their products! My favorite part was reading the promises written on the origami cranes. It really makes me think about the promises I make to my kids to keep them safe and to use products that give them the very best start in life and gives me comfort knowing that Johnson's Baby has listened to moms like me!

The video concept was inspired by a Japanese legend that folding 1,000 origami cranes will results in a wish granted and a promise fulfilled, which is thought to be a big labor of love. Changing their products was their labor of love for moms and babies, but they used storks in their video because they represent the delivery of babies, and the hopes and promises of families.



3 comments
  1. Erica August 6, 2014 at 9:06 AM  

    I love Johnson's products. I used them for all 3 of my kids!

  2. Bethany Booher August 7, 2014 at 1:05 PM  

    I've heard so many negative things about J & J. Do you find it to be true?

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