**The product for this giveaway was provided by Tortle. All opinions are my own.

When my kids were babies, I remember being concerned about Flat Head Syndrome and trying to do what I could to prevent it. Every baby is at risk of developing Flat Head Syndrome, with one out of two babies diagnosed with the syndrome. I new it was fairly common, but didn't realize it was that common! Knowing this statistic, I was glad to learn more about Tortle.

Through availability at Target.com, Tortle has the opportunity to further increase awareness of Flat Head Syndrome and the ease in which it can be prevented or treated. 

Flat Head Syndrome is caused due to the lack of movement and the amount of time infants spend on their back (the safest place for them to be). If left untreated, there can be some long-standing problems. Treatment is usually expensive and can be somewhat uncomfortable for a baby. That's why it's important to know that Plagiocephaly and Torticollis are almost 100% preventable with repositioning and Tortle makes this safe and easy! In fact, it is recommended that all newborns wear a Tortle for the first 6 months of life to support healthy development.

Tortle is a lightweight knit beanie that helps prevent and treat Flathead Syndrome and is now available on Target.comIn learning more about the Tortle, I found that it was developed by Dr. Jane Scott, a Board Certified Pediatrician and Neonatologist. The Tortle beanie is an FDA-cleared patented Class 1 medical device that promotes proper head and neck movement which is essential for appropriate development. 

Tortle helps prevent and treat early stages of flat head syndrome: plagicephaly (the flattening of the baby's skull) and torticollis (unbalanced neck muscles). It works by gently deflecting a baby's head from side to side when they are sitting or lying on the back of their head. 

As a mom who also has many mom friends and family members with babies, I loved learning more about the Tortle! With the incidence of Plagiocephaly and Torticollis increasing to epidemic proportions since 1992 with more than a million babies being diagnosed with the condition each year in the US alone, it's an important topic and one I'm glad is being given more attention.

Dr Jane's mission is to prevent Flathead syndrome and bring awareness to it. I am thankful to have learned more about it, and Tortle and am thrilled that I've been given the chance to share about it with you as well.

You can learn more at Tortle.com as well as by watching this Tortle video

Buy It: You can purchase at Target.com or BuyBuyBaby.com! You'll find there are three Tortle designs available: Blue Elephant, Pink Flowers and Solid White. The Tortle beanies are available in medium and large sizes at a suggested retail price of $19.99.

You can also connect with Tortle and Dr. Scott on Facebook, Twitter and Pinterest.

WIN IT: One lucky reader is going to win a Tortle of their own. (open to US and Canada) It's great if you have a baby or are expecting, or know someone who is! Perfect baby gift idea!

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